NutriGlow isn't just a brand name. It is truly a commitment to bring out the purest, healthiest products, and educating every individual on why organic self-care is so important. We strive to live with compassion, kindness, and empathy to create something radically new through safe & potent formulas. Most importantly, we believe in the power of nature to bring tangible results, keeping the toxic chemicals aside. Ensuring that no animals are harmed in the making of our products is our main concern. We are glad to inform our valuable customers that all our products have natural raw ingredients, and we do not use fillers of any kind. Every Ingredient that we include in our product is there for a particular therapeutic reason. Our products are never tested on animals and don't exploit anyone in making them. We aim towards more sustainable packaging through the use of recycled plastic and responsibly packaging. Today, more and more brands are following in our footsteps, and we are glad to welcome them aboard. The world needs it. So, why do you need an activated bamboo charcoal shampoo instead of any other? The activated bamboo charcoal powder in the shampoo has high porosity in comparison with regular charcoal increasing its absorption capacity along with a negative charge making it function as a magnet for the positively charged molecules which include toxins and other harmful substances. This quality helps the shampoo in thoroughly cleansing the scalp and hair by stripping off all the dirt and toxic substances that our everyday lifestyle bombards us with. This function makes this shampoo a regular use one that needs to become a part of your self-care routine.